The Coronavirus pandemic is shaking the financial world and the economy has been faltering for months, stock markets around the world continue to close lower since February except in rare cases. This is a time of instability that is causing great concern and the economic crisis that has unfolded is among the most dire that has ever happened. Due to the restrictions to eradicate the pandemic that more and more countries are putting in place, the percentage of physical businesses that are going out of business is steadily increasing and while there is no way out for real stores and sellers are in total despair, eCommerce continues to see increases in sales and revenue streams are not slowing down. What are the reasons for this success of the digital market in times of crisis? The digital market in times of crisisThis is not the first time that the digital market has withstood a crisis, the precedents had already manifested themselves in 2008 with the banking crisis, but also in 2011 and later in 2021 when online sales were already on the rise.
The reasons are simple, the digital marketplace manages to get both sellers and buyers to agree, offering good earnings and products at great prices, moreover, dropshipping suppliers manage to secure earnings without investing large sums, for this reason even physical stores are adapting quickly to digital commerce. The eCommerce have become a guarantee of gain in any situation and historical period, are set to become the store of the future as they can ensure a solid economic and financial crisis-proof. The other reasons that have decreed the success of the digital economy that is now becoming the only queen of finance, are due to social media marketing, marketplace sites, the continued presence and use of social users around the world as Instagram and Facebook. At a time when the economic crisis continues to affect more and more countries, eCommerce has seen increases in customers and surges in sales in recent months.
The increase of eCommerce sales and new buyersThe surge of sales had already been recorded in March 2021 by many eCommerce and marketplace sites, in April, the president of Netcomm, Roberto Liscia, said that a percentage of 75 he users have made purchases online for the first time, of these 7% in Italy and 30% in Britain. The reasons that push more and more people to buy online are surely the better quality of the offer and more advantageous prices, to these factors has now been added the macabre event of the Coronavirus pandemic and the economic crisis that is triggering in 2021.In a historical moment of financial difficulty, the digital market does not suffer the economic backlash but on the contrary proves to be the only way able to reassure buyers and sellers around the world.